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The investment firm will acquire the entirety of LG H&H's interest in Avon North America.
August 24, 2026
By: Lianna Albrizio
LG H&H Co., Ltd. and its affiliates, a leading Korean beauty and wellness company, has entered into a definitive agreement with Regent, the global investment firm founded by investor Michael A. Reinstein, as part of its ongoing global portfolio optimization to sell its interest in The Avon Company.
Regent will acquire the entirety of LG H&H’s interest in Avon North America. The transaction is expected to close on Sept. 1.
“Avon North America remains deeply committed to our community of Ambassadors and to our mission of empowering individuals through beauty, entrepreneurship, and economic opportunity,” said Sun Moon, current CEO of Avon North America. “This next chapter allows Avon to strengthen its focus on the Social Selling channel, as part of a broader vision for growth and modernization. We are excited about the opportunities ahead and confident this evolution will deliver continued innovation and trusted experiences that customers expect from Avon.”
Regent owns and invests in businesses across luxury, fashion, beauty, consumer, media, technology, industrial and automotive sectors, taking a long-term approach to building and transforming companies across its global portfolio. In the beauty and consumer space, Regent’s portfolio includes Avon’s international operations across Europe, Asia, Africa and the Middle East, acquired from Natura & Co. in January.
Since acquiring Avon North America in 2019 as part of its international growth strategy, LG H&H has supported Avon North America’s continued evolution through product innovation, enhanced digital and operational capabilities, and ongoing modernization of the Social Selling business model.
“After a careful strategic review of our global portfolio, we believe this is the right time to further sharpen LG H&H’s focus on our core global beauty and retail growth priorities,” said Sunjoo Lee, CEO of LG H&H. “By entrusting Avon North America to Regent, we believe this move will create a more unified and connected Avon business. At the same time, it allows LG H&H to focus on the K-beauty and wellness brands where our expertise lies for growth and better serves customers around the world.”
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